LISTEN IN! SBS METHOD DETAILS
BY BLUEDOG PARTNERS: CURT HAYES & DOUG DODD
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GREAT presentation. Another case proving the value of yours and Doug's deep and extensive real world industry experience. To the scope-and-budget process, you're tapping into basic commitment psychology. Everyone is automatically much more disposed to a larger investment once they've made a small investment toward it. Anyone *not* doing that is working against basic human nature.